Going the Extra Mile – The Real Difference Between Good and Great

In coaching, real estate, business—or frankly, any area of life—there’s a question we need to ask ourselves more often than we do:

“Am I genuinely giving my clients my best—or just doing what’s expected?”

It’s easy to fall into routine, especially when the pressure is on or the market is slow. But if you’ve ever built something from scratch, lost everything, or had to hustle with no safety net, you know: real results come when you go beyond the basics.

And that’s what I want to unpack today—because in my own journey, I’ve seen that going the extra mile isn’t just a cliché. It’s a choice. A mindset. And often, it’s the thing that sets the winners apart from the rest.

When the Contract is Signed, the Real Work Begins

Let’s use real estate as a starting point. You list a property. Open or sole mandate—it doesn’t matter. The moment that seller signs on with you, they’re placing something valuable in your hands—not just a house, but their trust.

That’s not a small thing.

And the same goes for coaching. When someone comes to you for guidance, they’re not just looking for feel-good motivation. They’re hoping you’ll help them change something—grow a business, improve their finances, or rebuild their confidence. You now have a responsibility to show up and deliver.

Are You Showing That You Mean Business?

Going the extra mile means:

Boosting your efforts when things are quiet—not disappearing.

Having the hard conversations—not sugar-coating the truth.

Putting in the extra time—not just clocking in and out.

Being available when your client is discouraged—not just when things are going well.

In real estate, it could mean working a Sunday to host a showhouse. In coaching, it could mean sending a voice note of encouragement between sessions because you know your client’s going through a tough week.

In life, it’s about being there, staying consistent, and doing the hard things—even when no one’s clapping.

Tough Conversations Build Trust

One of the biggest lessons I’ve learned: clients appreciate honesty more than comfort.

Whether you’re telling a seller their price is too high or telling a coaching client they’re self-sabotaging—it’s these honest, respectful conversations that make you a real asset.

It’s not about being harsh. It’s about saying, “I’m here to help you win—and here’s what it’ll take.”

If you’re avoiding these moments, you’re not going the extra mile. You’re just walking the easy road.

It’s Not About Us—It’s About Them

This is something I say often: it’s not about us, it’s about them. About the people we serve.

When we make that mental shift—from chasing commission or ego to chasing real impact—everything changes. The respect grows. The referrals come. And your own sense of purpose hits a new level.

Because the truth is, when your client wins, you win.

The Extra Mile is Empty—And That’s Where You Stand Out

Very few people go the extra mile because it’s uncomfortable. It requires effort. It might even cost you some Sunday afternoons or a few hours of sleep.

But that’s exactly why it’s powerful.

So whether you're selling property, mentoring someone in their goals, or trying to build your brand from the ground up—ask yourself:

"Am I doing just enough to get by? Or am I doing everything I can to help this person succeed?"

Because if you’re in this game to make a difference—not just a living—then the extra mile isn’t optional.

It’s your lane.